Privacy Policy

Information We Collect

We collect information you provide directly and information collected automatically through our website and service providers.

• Contact information, such as your name, email address, phone number, company name, and details you submit when booking a call or contacting us.
• Scheduling information, such as appointment date, time, timezone, attendee details, and booking metadata from Cal.com.
• Communications information, such as emails, call details, voice-agent interactions, voicemail or message content, and notes related to your inquiry.
• Website and device information, such as pages viewed, referring URLs, browser and device type, approximate location, cookies, pixels, identifiers, analytics events, clicks, scrolls, and other interaction data.
• Advertising and attribution information, such as ad clicks, campaign parameters, conversion events, and similar data from Google, Meta, OpenAI, and other advertising or analytics partners.

How We Use Information

• To provide, operate, personalize, and improve our website, booking experience, voice agent, and consulting services.
• To respond to inquiries, schedule consultations, send confirmations, and manage prospective client relationships.
• To measure website performance, understand which marketing channels work, attribute conversions, and improve advertising.
• To send marketing or follow-up communications where permitted by law and your communication preferences.
• To protect our website, prevent misuse, enforce our terms, comply with law, and maintain business records.

Cookies, Pixels, Analytics, and Ads

We use cookies, pixels, tags, and similar technologies for analytics, site performance, advertising measurement, and conversion tracking. These technologies may be operated by us or by third parties.

• Google Tag Manager and Google Analytics help us measure site usage, traffic sources, and conversion events.
• Microsoft Clarity helps us understand how visitors use the website through analytics, heatmaps, and session replay features, such as clicks, scrolls, page visits, device information, and similar interaction data.
• OpenAI advertising pixel helps us measure ChatGPT ad performance and related conversion events.
• If enabled, Meta Pixel or Meta Business Tools may help us measure and optimize Facebook and Instagram advertising.
• These tools may collect or receive information from our website and elsewhere on the internet and use that information to provide analytics, measurement services, session replay, heatmaps, ad targeting, ad delivery, and advertising system improvements.
• You can manage some ad choices through Google Ads Settings, Meta settings, browser settings, and industry opt-out tools such as the Digital Advertising Alliance at aboutads.info/choices.

Server Logs and First-Party Visitor Analytics

Separate from the third-party tools above, our own servers keep a first-party log of page requests for analytics, security, debugging, and fraud prevention — the information that server software normally sees on each request. We have designed this log to minimize personal data.

• For each page request we may record the date and time, the page path and query string, the referring URL, browser and device type, campaign (UTM) parameters, coarse location (country, region, and city derived at our edge network), and a first-party visitor identifier stored in a cookie named "sml_vid".
• IP addresses are not stored in raw form in this log. For ordinary browsing we keep only a one-way salted hash and a truncated form of the IP address (for example, with the final segment of an IPv4 address removed), used to recognize repeat visits and abuse without retaining the address itself.
• We honor browser opt-out signals: when your browser sends a Global Privacy Control (Sec-GPC) or Do-Not-Track signal, we do not write these visitor-analytics log entries and do not set the "sml_vid" cookie for that visit.
• A full IP address is only recorded when you actively submit a form (such as a contact, lead, subscribe, or scorecard form), where it is associated with your inquiry and used for security and conversion measurement.
• We retain these first-party visitor logs for up to 90 days, after which entries are automatically deleted. A record linking a visitor identifier to a contact who later submits a form may be kept longer to support attribution and our customer records.

Communication Consent and Automated Contact

If you provide your phone number, we may contact you about your inquiry, appointment, or services. We will only use artificial or AI-generated voice calls, prerecorded messages, automated marketing calls, text messages, or ringless voicemail for marketing where we have the consent required by law.

• Consent to receive marketing calls, texts, artificial or AI-generated voice calls, prerecorded messages, or ringless voicemail is not required to purchase services from us.
• If we request this consent, we will request it separately and store records such as the consent language, timestamp, phone number, source page, and related submission data.
• You may opt out of marketing communications by following the instructions in the message, replying STOP to texts where supported, asking us not to call, or contacting us at hello@sixminuteslate.com.
• For text messages: message and data rates may apply, and message frequency varies. Reply STOP to cancel or HELP for help.
• We do not sell or share your mobile phone number or your SMS, text, call, or voicemail opt-in consent with third parties or affiliates for their own marketing purposes.

How We Share Information

We share information with service providers and partners that help us operate our website, schedule calls, communicate with prospects, measure performance, and advertise our services.

• Service providers may include website hosting, analytics, session replay, heatmap, tag management, scheduling, CRM, email, voice-agent, call, automation, and security providers.
• Advertising, analytics, and measurement partners may include Google, Microsoft Clarity, OpenAI, Meta, and similar platforms, subject to their terms and privacy controls.
• We may disclose information if required by law, to protect rights and safety, to investigate misuse, or in connection with a business transaction such as a merger, acquisition, or asset sale.

Your Choices

• You may contact us to request access, correction, deletion, or other handling of personal information, subject to applicable law and verification.
• You may use browser settings to block or delete cookies, although some site features may not work as intended.
• You may opt out of some interest-based advertising through Google, Meta, and industry choice tools.
• Where your browser supports Global Privacy Control or Do-Not-Track, we honor those signals for our first-party visitor analytics by not logging the visit or setting our visitor cookie.
• You may contact us at hello@sixminuteslate.com to make privacy requests or update communication preferences.

Data Retention

We keep information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, managing relationships, complying with legal obligations, resolving disputes, enforcing agreements, and maintaining accurate business records. First-party server-side visitor logs (described under "Server Logs and First-Party Visitor Analytics") are automatically deleted after up to 90 days.

Security

We use reasonable administrative, technical, and organizational measures designed to protect information. No website, transmission, or storage system can be guaranteed to be completely secure.

Children

Our website and services are intended for business users and are not directed to children under 13. We do not knowingly collect personal information from children under 13.

State Privacy Rights

Depending on where you live and whether a state privacy law applies to us, you may have rights to know, access, correct, delete, or opt out of certain uses or disclosures of personal information. You can submit requests at hello@sixminuteslate.com. We do not knowingly sell personal information for money.

Changes

We may update this Privacy Policy from time to time. The updated date above reflects the latest version posted on this website.

Contact

Six Minutes Late Digital Solutions LLC can be contacted at hello@sixminuteslate.com.