Approach · Colleges & Universities
More of the right students through the funnel — inquiry to enrolled
How colleges and universities turn prospective-student interest into applications, deposits, and a class that actually shows up in the fall.
Our enrollment-marketing system, applied to higher-ed recruitment and yield.
The challenge
Higher-ed recruitment runs on a long, crowded funnel: prospective students request information, sit on it, and quietly enroll wherever followed up first. Inquiries pile up in a CRM, outreach is manual and uneven, and no one can say which channels actually produced deposits.
Even strong programs lose good-fit students between inquiry and application — and again to summer melt, between a deposit and the first day of class.
How we approached it
The system we installed
- Attract
Targeted campaigns that reach prospective students and families who fit the program — by region, interest, and intent, not just anyone who clicks.
- Qualify
Scored and segmented inquiries so admissions counselors spend their time on the students most likely to apply and enroll.
- Nurture
Automated, on-brand follow-up that responds in minutes and keeps prospects moving from first inquiry through application and deposit.
- Engage
Personalized outreach across the long decision window — and through the summer — so fewer admitted students melt away before move-in.
- Enroll
A clear path from inquiry to application to deposit, with the friction taken out of every step.
- Insight
Reporting that ties spend directly to applications and enrolled students, not just clicks and impressions.
The results
What changed
See what this could look like for your institution.
Book a consultation call and we'll map the first system worth building for you.