Case study · Early Childhood
24 new families in one month — on $551 in ad spend
How a small private Christian early-childhood and elementary school turned a focused one-month campaign into two dozen interested families and 13,000+ neighbors reached.
Based on our work with a private Christian early-childhood & elementary school (anonymized).
The challenge
A small school with a big mission and a modest budget. They didn't need a flashy brand campaign — they needed real families in their community raising their hand to learn more. And they needed to know that every dollar was working.
How we approached it
The system we installed
- Attract
A focused one-month social campaign targeted to parents in the school's local area.
- Qualify
Every response captured as a real lead — a family asking to learn more — not a vanity 'like' or a passing view.
- Engage
Each interested family routed straight to the school to continue the conversation and book a visit.
- Insight
Transparent reporting on spend, reach, and cost per result — no guesswork.
The results
What changed
All from $551.45 in ad spend, in a single month. That's the difference between “awareness” and a lead: 24 real conversations the admissions team could actually have — while putting the school in front of more than 13,000 people in its own community.
“For the first time, we could see exactly what our ad budget was bringing in — and it was real families.”
See what this could look like for your school.
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